How to set up a firm business presence in China

opportunitiesWhere can I begin a new business in China? What are the best areas? Which areas are not safer for beginners? These are the questions that often pop up in the minds of businessmen looking to establish and secure their place in the Chinese market and rake in the moolah through china business.

In an ideal world, it would be better to invest some time in researching in the related fields and even a personal visit to those markets might help clear the doubts. This way, you can get a first hand experience of the market characteristics and the potential opportunities. Try and research on a variety of regions that interests you and then narrow down your search to the ones that looks most promising and appealing to you.

All in all, the business in China is wide open to all and wherever you visit, there are sure to be business opportunities just waiting to be discovered! The most promising market is located along the eastern coast of China. These areas are preferable for different types of business investments, i.e. in areas of trade or manufacturing due to the presence of infrastructures.

One can also try their luck in establishing a business presence in cities like Suzhou, Wuxi, Zhejian (province) or even Xiamen! Although these cities and provinces are rather underdeveloped when compared to larger, more commercial cities, they are quite popular and even the prices of rental spaces and properties are cheaper here and more favourable.

Although, having said that, there are chances that your business won’t have that international appeal, which businesses in major commercial cities like Shanghai or Beijing has. This can be quite fatal in the long run because the transition of China is still not complete and it can be quite disappointing when dealing in markets are not lesser known to your clients as well as the world.

Hence, if you have the capital and the prerequisites, it is better to establish a business presence in major and more commercial cities, that way you can have a better start and with time, if your business permits you to, you can also extend them to the less popular cities and expand your customer base as well. This way there is less risk and you only stand to gain from it.

You can also try establishing your business in exports and imports department. China is one of the world’s largest trading nations and is a major importer as well as exporter of different types of goods and services. With more than $92 billion (as estimated at the end of the year 2008) in the receipt of FDI (Foreign Direct Investment), it is the world’s second largest recipient of FDI. China’s GDP (Gross Domestic Product) growth is an astonishing 9%, as estimated by the National Bureau of Statistics.

So, is it possible to establish an impressive business presence in the markets of China? Of course yes!

How to get the maximum out of importing from China

china businessChina ranks third in terms of economy, after the United States and Japan. It is a whopping $3.8 trillion economy, and is the third largest exporter in the world. No wonder it is still a growing market and is capable of providing you with trustworthy suppliers if you import your goods from China.

China business, particularly import, can be done in many ways, but in this article, we are going to discuss the most fundamental and risk-free methods.

Firstly, you can either choose to visit China and choose your suppliers or these days, or there are plenty of suppliers who will supply their clients with quality products on the internet. So, it’s entirely a matter of personal preference, whether online or in the real world, one should always be on guard for fraudulent suppliers.

Next, you must have a good understanding about the markets in China as well as the market you are dealing with. You don’t want to be importing goods from China, which might be a rage there, but is not in demand in your market. That would be like money going down the drain. So it’s wise to research a bit and find out what your customers want, then import it and sell them the products.

The next step is to find a trustworthy supplier, who can minimize your concerns and provide quality products. If you are looking for suppliers online, make sure they are authenticated, meaning they should be grouped under “verified suppliers”. This way, you can rest assured that the export company is a registered one, and the person who you are having a contact with, is a legal representative of the company.

You might also want to inspect the factory by making factory visits to make sure that the company is competent, the technologies used are modern and sophisticated, and most importantly, to make sure that the company complies with the labour laws and regulations. If all this seems too much for you to do personally, you can hire a local agent to do the work for you.

Shipment of the goods; this is quite an important step in the import business as well and should not go unchecked. Now, obviously it is impractical to inspect all the shipping yourself because of the number of bulk shipments, it is easier to rely on the trading agent and trust them, which is why you need to make sure, in the first place, that the supplier is not a fraud and is capable of performing his duties.

Landing costs; this is often overlooked by most of the importers. Landing costs is the sum total of all the costs of unloading, transportation and delivery of the goods. Depending on the types of goods and the country of destination and origin, the landing costs may differ. So, you should do your homework, estimate the landing costs before placing any order with your supplier so that the import turn out to be a profitable venture.

Having trouble looking for exotic ingredients for your Chinese restaurants? Chinese market to the rescue!

Chinese marketFood is the fuel for life! And what better way to conduct your china business than to open a restaurant serving sumptuous and mouth watering Chinese dishes to thousands of foodies? Chinese cuisine is one of the most popular cuisines in the world and you will be astonished to know that 6 out of 10 people love Chinese cuisine.

While opening a Chinese restaurant might be a good idea, getting the right ingredients can be frustrating since a lot of local markets do not supply those. This is where Chinese markets and supermarkets come in handy; it is a one stop shop for all your Chinese ingredients requirements. Almost all the countries and cities have a district known as “Chinatown” where one is sure to find a local Chinese market or a supermarket.

The best place to buy fresh as well as preserved Chinese ingredients is in China itself! The local Asian market there leaves you spoilt for choice! From Lung Yen (dragon eyes) to Hsiang Chun (Dried black mushrooms) to fresh prawn to wok to soya sauce, whatever your demands, there are sure to be met in the Chinese market! You can also get your supply of nifty Chinese cooking tools and steamers or dishware, perfect for serving dim sums, a typical Chinese snack that consists of mostly steamed buns or dumplings.

If you run a Japanese restaurant, make sure your restaurant’s pantry is always stocked with seaweed, sushi mat, wasabi, sticky rice (short grain rice), etc. There are a few basic items that are a must have if you’re running an Asian restaurant:

Sesame oil; this is what makes a boring Chinese dish come alive! Be sure to grab plenty of these and use them in your stir-fry dishes, it gives it a distinct nutty flavor, leaving the customers hungry for more!

Soya sauce or fish sauce – Both dark soya sauce and light soya sauce is extensively used in Chinese cuisine, and fish sauce is a staple of Vietnamese cuisine. No soya sauce, no Chinese food! Enough said!

Rice vinegar – Chinese people love their rice vinegar, it imparts a tangy flavor to some of the dishes and is very versatile, it can also be used in a majority of Japanese dishes.

Chili sauce – You were expecting this one, right? Yes, chili sauce is the most widely used sauce when it comes to Chinese cuisine. It is sure to find a place somewhere in the food, either in it or as a condiment, you just can’t ignore chili sauce!

Curry paste – Remember that lovely Thai red curry you had the last time you went to Thailand? Now, you can also serve an exact replica of it in your own restaurant! You don’t have to be an expert of Thai cuisine, just purchase plenty of readymade curry pastes from the Chinese markets, follow the instructions on the packet, and voila! Your authentic Thai curry is ready to be served to all those customers craving for Thai food!

Chinese markets is the ultimate answer to all your demands for Chinese ingredients.

Business in China

businessmenChina’s trade success over the last decade is something unignorable. The economic development of china is diverged into two different directions, as evident from the struggles of Beijing in times of global recession.

Because of the recent global recession that hit the markets, even the Chinese markets have suffered tremendously. The international demand for stock exports in China has collapsed, which led to the policy makers to work on the domestic economy of the country with various techniques. These techniques included programs on employment-oriented spending, and the huge infrastructure plan directed to the state,etc.

If you are looking for making profits in the next phase of the economic development in Chinese markets as an international manager, here are a few guidelines:

  1. Learn how to make the correct choices, including placing the correct bets. Because, the Chinese markets are developing at a stunning rate and is becoming increasingly popular, with different managers and businessmen eyeing the markets for potential opportunities, you should be alert and not ignorant about the opportunities in the Chinese markets and strike when the time is right.

  1. With the new found position in the global economy, China and its markets and china business is like a light to the moths. The moths, here, being international managers and businessmen. Therefore, you must also position yourself in the Chinese market economy in such a way that you get maximum benefit. Befriends all the latest trends in the Chinese markets. Here’s a helpful tip: Service industries are the “in” thing now in Chinese markets and manufacturing models are a passé.

  1. Do not rely on obsolete models and outdated methods if you plan to profit in Chinese markets. The Chinese clients and partners appreciate new and improved goods. There is no more “first mover” advantage prevailing in the markets anymore. The deal makers here in China always seem to have the “Just-around-the-corner” syndrome, meaning, they all assume that there is a potentially better client just around the corner, and hence brand loyalty is like a daily affair in China. Hence, learn to survive in a Chinese market.

  1. Avoid scams and suspicious business practices. Like in any other markets in the world, one must always be alert to frauds and scams. Because of the abundant business opportunities in the emerging markets of China, businessmen all over the world are becoming more and more attracted to start their business in China. And these fraudulent companies’ main objective is to swindle these innocent and unsuspecting dealers of their hard earned money. Hence it is advisable to protect your IPR and also assess the pros and cons carefully. It is better to be safe than sorry.

An insight in Chinese brand name philosophy

Chinese brand Brand name – the identity of your product which distinguishes your products from the others in the mass. Brand name is crucial and holds an important part of your corporate identity. A brand name is the most prominent feature of your company; it is like the face of a body. It can either make or break your business. Hence, choosing a proper name for your brand is no child’s play and must be taken seriously.

When it comes to choosing brand names, one has to be creative; it’s all about selling a style and persuading the buyers to choose the particular product over the competitor’s product.

Likewise, in the Chinese market and china business, brand name is equally important, and even harder to choose if you are unfamiliar with mandarin! Mandarin is hard to master and is a tricky language because a slight pronunciation mistake can cause it to have a completely different meaning! Hence, a lot of factors are to be taken in mind when coming up with a brand name for china business, one such factor being the dialect.

It is wise to not choose a name which is not the close to the pronunciation of the brand in English if it hardly makes sense. For instance, the brand name of Garnier in Chinese makes no sense at all, it simply constitutes of Chinese words which sounds close to the English pronunciation of the word. With time, they found a better alternative but because they have spent so much money in promotion of the meaningless name, they decided to stick with it. Hence, a good start saves up the regret later. So start by coming up with meaningful brand names in Chinese.

What’s the ideal name for the brand? This one is hard to figure out and involves a lot of trials and errors before discovering the ideal name for the brand. Sprite, a popular soft drink company used to have a Chinese brand name “shi bi li”, which means “things must profit”. The Chinese brand name, however did nothing for the product and the profits weren’t exactly fantastic. So the company decided to change the name to xue bi, which means snow green or jade. The new brand name sounder way cooler and sales rocketed sky high. Hence, a simple change in the brand name can be highly beneficial for the company, as evident in case of Sprite.

Bring passion to the brand name, make it connect with the people and when all else fails, employ a Chinese brand naming company to do the work for you. There are plenty of these companies, just look it up online. Then, sit back and watch the money pouring in! All because of a powerful brand name!